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Episode 377: Can Lincoln Be Cool Again?

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Episode 377: Can Lincoln Be Cool Again?

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Episode 377: Can Lincoln Be Cool Again?

Episode 377: Can Lincoln Be Cool Again?

  • Download
  • <iframe src="https://www.npr.org/player/embed/241640622/241931583" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Could this car save Lincoln? Sam VarnHagen/ASSOCIATED PRESS hide caption

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Sam VarnHagen/ASSOCIATED PRESS

Could this car save Lincoln?

Sam VarnHagen/ASSOCIATED PRESS

Lincolns used to be the coolest cars in the world. They used to be driven by kings, moguls and celebrities. Today, Lincolns are driven by the old, the out-of-touch, and the guys hustling you at the airport.

On today's show: How Lincoln is trying to regain its former glory — and how the story of Lincoln may be the story of the U.S. auto industry, for better or for worse.

Note: This episode was originally posted last year.

Music: Lloyd Bank's "Beamer Benz & Bently," Frank Sinatra's "Nothing But The Best," Jay Z's "Empire State Of Mind," and Nikki Minaj's "Beez In The Trap." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

Also: Listen to our special luxury car playlist from Zoe Chace.