Episode 377: Can Lincoln Be Cool Again?


  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Could this car save Lincoln? i

Could this car save Lincoln? Sam VarnHagen/ASSOCIATED PRESS hide caption

toggle caption Sam VarnHagen/ASSOCIATED PRESS
Could this car save Lincoln?

Could this car save Lincoln?


Lincolns used to be the coolest cars in the world. They used to be driven by kings, moguls and celebrities. Today, Lincolns are driven by the old, the out-of-touch, and the guys hustling you at the airport.

On today's show: How Lincoln is trying to regain its former glory — and how the story of Lincoln may be the story of the U.S. auto industry, for better or for worse.

Note: This episode was originally posted last year.

Music: Lloyd Bank's "Beamer Benz & Bently," Frank Sinatra's "Nothing But The Best," Jay Z's "Empire State Of Mind," and Nikki Minaj's "Beez In The Trap." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

Also: Listen to our special luxury car playlist from Zoe Chace.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from