Note: Today's show is a re-run. It originally ran in March, 2013.
Sometimes your success depends on how your competitors behave. People judge you not just by your product, but by the product that your rival down the street makes.
This is a problem for Lou Caracciolo. He's trying to make high-quality wine, from grapes he grows in New Jersey. But Jersey wine already has a reputation — and fancy isn't it. On today's show: Can New Jersey become the next Napa?
For more, see Adam Davidson's latest NYT Magazine column, Bottle Bing.
Music: Bon Jovi's "Livin' On A Prayer" Find us: Twitter/ Facebook/ Spotify. Download the Planet Money iPhone App.