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How One State Convinced Its 'Young Invincibles' To Get Health Insurance

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How One State Convinced Its 'Young Invincibles' To Get Health Insurance

How One State Convinced Its 'Young Invincibles' To Get Health Insurance

How One State Convinced Its 'Young Invincibles' To Get Health Insurance

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  • <iframe src="https://www.npr.org/player/embed/306542078/306542079" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance. Sawyer Miller Advertising hide caption

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Sawyer Miller Advertising

A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

Sawyer Miller Advertising

Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?