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Episode 361: The Matzo Economy

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Episode 361: The Matzo Economy

Podcast

Episode 361: The Matzo Economy

Episode 361: The Matzo Economy

  • Download
  • <iframe src="https://www.npr.org/player/embed/398332911/398372308" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
At the Manischewitz factory
Adam Davidson/NPR

How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?

On today's show, we go inside the matzo business. A rabbi at a matzo factory explains why matzo is supposed to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And we learn what this niche industry has to tell us about the overall economy.

Note: Today's show is a rerun. It originally aired in April 2012.

Music: Alec K. Redfearn & the Eyesores' "CandyA**" and The Isley Brothers' "It's Your Thing." Find us: Twitter/ Facebook/ Spotify/ Tumblr.