NPR logo

Episode 652: The Hydrox Resurrection

  • Download
  • <iframe src="https://www.npr.org/player/embed/441546748/441557199" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Episode 652: The Hydrox Resurrection

Podcast

Episode 652: The Hydrox Resurrection

Episode 652: The Hydrox Resurrection

  • Download
  • <iframe src="https://www.npr.org/player/embed/441546748/441557199" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Hidden in the trash heap of commerce there is buried treasure. Abandoned brands, even beloved, trusted brands, are waiting to be claimed and reborn.

Today on the show, a man tries to build a nostalgia-fueled empire of iconic but forgotten brands. His biggest prize yet: the once-famous Hydrox cookie, it was Oreo, before Oreo existed. Can it come back?

Music: Wet Wings' "Stockholm." Find us: Twitter/ Facebook/ Spotify/ Tumblr.