Dan Siroker wanted to increase the percentage of people who signed up for Obama's email list. So he created two versions of the website. Half the visitors saw version A with the "Sign up" button, and half saw version B, "Learn more".
That's A/B testing. And it is everywhere. It shapes everything online. It's invading stores. And schools. Even the first paragraph of this post was A/B tested. Today on the show: What you want and how we, and the rest of the world, give it to you.