Episode 650: The Business Genius Behind Get Out : Planet Money Jason Blum makes a lot of movies and makes them cheap. So why are so many turning into blockbusters?
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Episode 650: The Business Genius Behind Get Out

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Episode 650: The Business Genius Behind Get Out

Episode 650: The Business Genius Behind Get Out

Episode 650: The Business Genius Behind Get Out

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  • <iframe src="https://www.npr.org/player/embed/521950337/521970242" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Jason Blum, Blumhouse Productions Steve Henn / NPR hide caption

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Steve Henn / NPR

Jason Blum, Blumhouse Productions

Steve Henn / NPR

This episode first ran in 2015.

Get Out is a comic film. Get Out is a horror movie. Get Out is serious commentary. It's hard to say what exactly Get Out is, but it is definitely a blockbuster. Which is surprising, because it was made by a company which totally rejects the blockbuster model: Blumhouse Productions.

Blumhouse, run by Jason Blum, makes movies on tiny budgets. They make a lot of movies, and many of them sneak straight to video, if you know what we mean. But somehow, they keep making hits. And it's happening more often. Get Out, for example, cost about $4.5 million to make, which is extremely cheap for Hollywood. Since it opened in February, it has grossed nearly $150 million.

In this episode, Stacey Vanek Smith and Steve Henn go to Blumhouse and found out how they work, following the director of Fast and Furious as he learns to make big movies on small dollars.

Music: "The Night Is Young" and "Go To Go Go." Find us: Twitter/ Facebook.

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Note: We originally titled this re-run "The Genius Behind Get Out." We've changed it to "The Business Genius Behind Get Out." We didn't mean to take anything away from the director.