Episode 653: The Anti-Store : Planet Money Costco made shopping harder, and customers loved it. Now a new company is taking the Costco experience to new extremes.
NPR logo Episode 653: The Anti-Store

Episode 653: The Anti-Store

Customers browse a Costco store. Anjuli Ayer/Flickr hide caption

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Anjuli Ayer/Flickr

Customers browse a Costco store.

Anjuli Ayer/Flickr

Note: This episode originally ran in 2015.

It used to be that if you ran a store, you wanted to make it easy for your customers. But Price Club and Costco went in the opposite direction: They made shopping harder. And people loved it.

Today on the show: How Costco and its imitators changed the way we shop. And how a new company is taking what Costco started to new extremes.

Music: "Heatwave." Find us: Twitter/ Facebook.

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