The Thrill Is Gone: How Viral Marketing Will Kill Viral Marketing

Fox has acknowledged that the "Snakes On a Cane" image you may have been seeing brief flashes of on TV — they're stitched together in the compilation clip above — was a viral marketing effort on behalf of the network's popular drama



Please keep your community civil. All comments must follow the Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from