NPR logo Ding-A-Ling-A-Ling: In Middling Praise Of Warmly Tolerable Holiday Advertising


Ding-A-Ling-A-Ling: In Middling Praise Of Warmly Tolerable Holiday Advertising

Last night marked one of my holiday-season milestones: I saw the Hershey Kisses handbells commercial for the first time this year. As I mentioned last year, it is my favorite.

a heart made of candy canes.

And while I officially disapprove of holiday advertising before Thanksgiving, I have chosen to allow it, since heaven knows they've already leaped right into the whole thing this year, what with that genuinely atrocious Gap ad that has crawled into my ear like a mite. You know the one.

The one — and a plea for help, after the jump.

Haaaaaate. As I — once again — mentioned last year, the Gap ads have undergone a truly epic collapse since the Rufus days.

So far this year, my favorite shamefully moving holiday ad is this Walmart commercial (I know!), which I may, just possibly, have slightly cried at when I first saw it. I'M SORRY. I know it's button-pushing, but — but — it's his Christmas wish!

This, I believe, is the time of year when it is important to own your susceptibility to warm cliches, to embrace your ability to be manipulated, and to face things like the Hershey handbells head-on so that you do not, in a frenzy of unknowing consumerist intoxication, actually run out and purchase things.

So I ask you — in the spirit of "Peeeter!" — to join me in separating the wheat from the chaff by acknowledging the holiday advertising that has — perhaps against your will — warmed your kitsch-weary heart. Confess with me. You will feel better.