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Major Sponsors Pull Out of BET Programs


The Chicago Defender is reporting that two major advertisers — General Motors and Procter & Gamble — have pulled ads from BET's Rap City and 106 & Park programs, under pressure from the Enough is Enough campaign:

Media watchdogs are declaring it a victory. Black Entertainment Television hasn't said much, and advertisers are mum. What is clear, though, is that at least two top advertisers — automaking giant General Motors and consumer goods manufacturer Procter & Gamble — have pulled ads from BET's Rap City and 106 & Park programs.

An April Parent Television Council study highlighted high levels of sex, violence and profanity in both programs and reported, among other things, that Rap City featured on average 31.6 instances of sex, 25.3 instances of explicit language and 11.7 instances of violence per hour.

Armed with the report, leaders of the Enough is Enough campaign — a movement for corporate responsibility in entertainment — began petitioning BET's top advertisers to pull ads from the programs.

... Kelly Cusinato, advertising and marketing communications manager for GM, said that conversations with Coates influenced the company's decision. "We asked (BET) for a better monitoring process to allow us as an advertiser to understand which videos were running within an hour-long program," Cusinato said. But BET dismisses the report as "misleading and inaccurate."

We reported on Enough is Enough back in November and recently asked BET chairman Debra Lee what she thought about the group protesting in front of her home.

What do you think about the grassroots effort to impact BET's bottom line?

Flashback: Protesters to BET, MTV: 'Enough is Enough'