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Major Sponsors Pull Out of BET Programs


The Chicago Defender is reporting that two major advertisers — General Motors and Procter & Gamble — have pulled ads from BET's Rap City and 106 & Park programs, under pressure from the Enough is Enough campaign:

Media watchdogs are declaring it a victory. Black Entertainment Television hasn't said much, and advertisers are mum. What is clear, though, is that at least two top advertisers — automaking giant General Motors and consumer goods manufacturer Procter & Gamble — have pulled ads from BET's Rap City and 106 & Park programs.

An April Parent Television Council study highlighted high levels of sex, violence and profanity in both programs and reported, among other things, that Rap City featured on average 31.6 instances of sex, 25.3 instances of explicit language and 11.7 instances of violence per hour.

Armed with the report, leaders of the Enough is Enough campaign — a movement for corporate responsibility in entertainment — began petitioning BET's top advertisers to pull ads from the programs.

... Kelly Cusinato, advertising and marketing communications manager for GM, said that conversations with Coates influenced the company's decision. "We asked (BET) for a better monitoring process to allow us as an advertiser to understand which videos were running within an hour-long program," Cusinato said. But BET dismisses the report as "misleading and inaccurate."

We reported on Enough is Enough back in November and recently asked BET chairman Debra Lee what she thought about the group protesting in front of her home.

What do you think about the grassroots effort to impact BET's bottom line?

Flashback: Protesters to BET, MTV: 'Enough is Enough'



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

The noise that Enough is Enough has been making has finally reached the ears of the advertisers. It is truly sad that Debra Lee has not heeded their warnings and taken steps to proactively alter the programming.

Sent by Luscious Librarian | 3:27 PM | 7-7-2008

Let's get something out there: there's nothing Black about BET. Sure, it was a Black-owned enterprise at one time, but it's now just a subsidiary of Viacom, or at least as last I heard.

Sent by Matthew C. Scallon | 5:24 PM | 7-7-2008

It's about time...

Sent by alexander | 10:47 AM | 7-8-2008

Good...hopefully more will follow.

Sent by Thomas B | 4:32 AM | 7-10-2008


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