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Pantone Prowess: NPR's In-House Design Team Honored With ADDY Awards

NPR's Creative Services team at the 2011 DC ADDY Awards (Top image, l to r): Betsy Martin, Katie Burk and Kathie Miller Kathie Miller hide caption

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Kathie Miller

NPR's Creative Services team at the 2011 DC ADDY Awards (Top image, l to r): Betsy Martin, Katie Burk and Kathie Miller

Kathie Miller

NPR's Creative Services & Branding team was honored with four ADDYs earlier this month recognizing creative excellence in the art of advertising and marketing. These awards from the DC Ad Club mark the first step in the American Advertising Federation's three-tiered national competition.

NPR CREATIVE SERVICES & BRANDING HONORS FROM THE 2012 ADDYS

Gold ADDY: 2011 Holiday Cards and 2012 Wall Calendars

Silver ADDY: I Heart NPR campaign and AIGA DC Design Week materials

In addition, the 2012 NPR Wall Calendar and promotional postcards, both designed in-house, were highlighted in HOW Magazine's IN-HOWSE Design awards, in the category of "Entertainment" alongside work from ESPN and Disney.

"It's a thrill for us to be recognized for our work. Judges for these awards are design professionals, so we are truly excited when one of our projects gets an award," says Creative Services & Branding Director Kathie Miller.

NPR's own branding, image and design gurus — Kathie Miller, Betsy Martin and Katie Burk — play a significant role in bringing NPR to life through images, graphics and animation. The group is a full-service, in-house design studio that provides graphic design support to the entire organization. They also work closely with Barbara Sopato, Director of E-Commerce & Consumer Product, to develop NPR branded products for the NPR Shop and retail stores like Urban Outfitters.

Check out all of their award-winning work in the gallery below, some of which have made an appearance on 'This is NPR' before today:

The designers in Creative Services & Branding are complemented by other design professionals integrated into NPR's content development division. NPR's design teams work together as they face a common challenge in trying to establish and align a unique, recognizable, fluid visual identity for NPR. But, as NPR content has moved from voices heard on radios to multimedia build-outs on tablet screens, the visual images that define NPR have changed as well.

"With the proliferation of so many digital platforms—web sites, mobile apps, social media—NPR has a much stronger visual presence today than it did even just ten years ago," said Miller.

Check out some of the work these women are responsible for in the NPR Shop, where you can find all the best public radio swag from Nina Totin' Bags to gear for NPR's youngest fans.