Are You As Unique As You Think? : The Picture Show Just when you think you've got your own unique look, you'll run into someone wearing the same thing. "Exactitudes," a photo series by Rotterdam-based Ari Versluis and Ellie Uyttenbroek, profiles pretty much every style on the streets.
NPR logo Are You As Unique As You Think?

Are You As Unique As You Think?

Just when you think you've got your own unique look, you'll run into someone wearing the same thing. Exactitudes (exact attitudes), a photo series by Rotterdam-based Ari Versluis and stylist Ellie Uyttenbroek, profiles pretty much every style on the streets. They've photographed "Ghoullies," "Yupsterboys," "Fluffies" and "Grannies" — just a few of their invented classifications. When you see 12 mohawks in a grid you can't help but think that the fashion statement has a lot less impact.

Wim van Sinderen, senior curator at the Hague Museum of Photography, wrote that the series provides "an almost scientific, anthropological record of people's attempts to distinguish themselves from others by assuming a group identity." But when people are photographed straight-on in front of a sterile, white background, the lines between individuality and uniformity become a lot less clear. Check out the Web site to see the whole series.

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