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The Impossible Project: Reinventing Polaroid

Last February was a sad month for analog lovers. Polaroid announced that it would no longer manufacture instant film as it steered in a digital direction, and many of us dolefully put our boxy cameras back on the shelf. Then Florian Kaps and a team of Dutch scientists came to the rescue. Since February they have been reinventing a new instant film pack. Almost a year later, The Impossible Project is nearly complete.

Florian Kaps is analog film's biggest advocate. His first major foray into film was as leading manager of the Lomographic Society, an online community devoted to the Russian toy Lomo camera. He also set up Polanoid.net, an online gallery, and a real gallery called Polanoir. So it was just the next logical step to single-handedly save an entire photographic process.

Well, maybe not single-handedly. He teamed up with Andre Bosman, a former manager at Polaroid, and a group of about 10 film specialists, chemists and engineers. Together they acquired the Polaroid machinery, which was doomed to be destroyed, as well as a 10-year lease on the Polaroid factory in the Netherlands.

They will be launching a monochrome film line in February and a color film pack this summer. So you can dust off your Polaroid camera; you just might have film for it in the near future. Check out their Web site to learn more, and view photos from The Impossible Project group pool on Flickr:

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