NPR logo Is This The Future Of Food Magazines?

Editor's Pick

Is This The Future Of Food Magazines?

Photographer William Hereford has done something that seems obvious. But it's actually pretty novel — and I can see magazines heading exactly in this direction. He has combined video with typeface to create the perfect vignette for a tablet technology. Just watch.

"My hope," he writes on his blog, "is to develop this video to work with tablet computers so that you could "swipe" between the vignettes instead of them playing with a rigid sequence from start to end. ... I like the idea of creating a moving image which runs on a loop or is shot over a long period of time so the media can be consumed and studied in ways a traditional film cannot."

It will be interesting to see what comes of this idea!



Please keep your community civil. All comments must follow the Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.