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New Wave Of Ads On Union Elections

Employee Freedom Action Committee

New Wave Of Ads On Union Elections

Click here to see the Employee Freedom Action Committee ad

  • Download
  • <iframe src="https://www.npr.org/player/embed/94021468/127312154" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Employee Freedom Action Committee has rolled out a new wave of TV ads blasting Democratic Senate candidates for supporting legislation that would make it easier for unions to organize workers. The ads blame Democrats for wanting to eliminate secret ballots in union elections — and many of them feature a photo of the candidate with his or her mouth awkwardly open.

The group — run by the firm of Rick Berman, who heads a number of industry-funded nonprofits — is pushing a similar message as the Coalition for a Democratic Workplace. The two groups share twin goals: defeating the Employee Free Choice Act and damaging Democratic chances to pick up Senate seats. The new ads are running in Kentucky, Oregon, Maine, Mississippi and Colorado.

On the other side, the union-backed American Rights At Work just launched a series of print and billboard ads promoting the legislation as a boon to a struggling middle class. Labor argues the measure would allow workers to choose a union without as much harassment from corporate management. The Service Employees International Union gave $250,000 to American Rights At Work in 2007.