The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning. Volkswagen via Youtube hide caption

itoggle caption Volkswagen via Youtube

American surfer Garrett "GMAC" McNamara rides what could be, if confirmed, the biggest wave conquered in history as a crowd watches Monday in Nazare, Portugal. To Mane/Barcroft Media /Landov hide caption

itoggle caption To Mane/Barcroft Media /Landov

Competitors in a men's category race in the 2013 National Cyclo-cross Championships in Bradford, England, this month. The sport requires riders to traverse mud and sand on off-road courses peppered with obstacles. Oli Scarff/Getty Images hide caption

itoggle caption Oli Scarff/Getty Images

San Francisco 49ers quarterback Colin Kaepernick throws before the NFC Championship game against the Atlanta Falcons on Jan. 20. David Goldman/AP hide caption

itoggle caption David Goldman/AP