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Branding Baghdad

Branding Baghdad

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If you want to win a war, presumably you need to have the best military strategy and resources. But if you want to convince people you're winning a war, or convince those whose lands you're bombing that the war is a good idea, the Rand Corporation recommends getting in touch with Madison Avenue. Rand says to win the war you've got to sell the war, which made me wonder... how would you market the war to Iraqis?