NPR logo Will It Blend?

Will It Blend?

Tom Dickson, the founder of Blendtec, has developed a cult following. He stars in a viral marketing campaign, a series of videos in which he asks, "Will it blend?" (To date, hundreds of thousands of people have watched them.) To demonstrate the efficacy of his brand of home and commercial blenders, he has pledged to put almost anything in them.

A copy of Grand Theft Auto IV? Blended. Reduced to shiny shards. A can of pork and beans? Blended. A baseball? He blended that too.

So, what's the point? Who cares if his blender can destroy a disc? Or 53 toy cars? It's entertaining!

The whole campaign reminds me of those ads for Ginsu knives. "In Japan, the hand can be used like a knife. But this method doesn't work with a tomato..."

"The Ginsu can cut a slice of bread so thin you can almost see through it!"

"The Ginsu is so sharp it can cut through a tin can!"

Check out Dickson's latest installment: "Will [the iPhone 3G] blend?"

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