So, the #1 Super Bowl Sunday commercial I was excited for was the 1-second Miller High Life spot. We talked about it at TOTN, the cuts I heard on Marketplace were hilarious, and I was stoked. I watched the entire Super Bowl, and insert blink-and-you-missed-it joke here, but I never saw the ads. Digging around a bit this morning, I'm stumped: what happened?
It looks like viewers in Oregon may have seen one, but not Chicago or D.C... Patrick St. Michel at Northwestern points to this article from The Business Journal of Milwaukee for an explanation:
MillerCoors must buy the commercial time through local market NBC affiliates because the brewer's top competitor, Bud Light brewer Anheuser-Busch of St. Louis, has an agreement that makes it the exclusive national alcohol advertiser for Super Bowl XLIII in 2009. To build anticipation for the debut of the one-second ad, which may not air in all parts of the country, High Life has launched www.1SecondAd.com.
Ok, fine. But why the heck didn't that come up in all the pre-Bowl hype I heard? Bummer.