Here at Talk, a couple of us are totally into Twitter, and quite a few more of us are either skeptics or uninterested. As a member of the first group, the question I find myself having to answer all the time is this: Why should I care about Twitter? Well, let's let Michael Arrington speak for me:
Enough people are hooked on it that Twitter has reached critical mass. If something big is going on in the world, you can get information about it from Twitter... More and more people are starting to use Twitter to talk about brands in real time as they interact with them. And those brands want to know all about it, whether to respond individually... or simply gather the information to see what they're doing right and what they're doing wrong. And all of it is discoverable at search.twitter.com, the search engine that Twitter acquired last summer.
People searching for news. Brands searching for feedback. That's valuable stuff.
As a show, we reach out (well, Iinput on questions we're debating here in the newsroom. At Talk, we value the personal story so highly, that it may also be time for us to use Twitter as a search engine, a sort of Google of personal experiences. Something to think about. So are you on the bandwagon? And if not, does Michael Arrington pique your interest?