NPR logo Pesky Paywalls Proliferating

Pesky Paywalls Proliferating

This headline was met by a series of groans around the Talk newsroom:

Hulu to Charge Users in 2010

Dang. Acccording to the TVBizwire,

Chase Carey, the deputy chairman of News. Corp — which co-owns Hulu — says the popular online destination that carries TV programming, will start charging users, probably as soon as 2010, B&C reports.

Noting that "It's time to start getting paid for broadcast content online," Carey added that "I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business."

Carey made his remarks at B&C's On-Screen Summit in New York on Oct. 21. He later told B&C's Claire Atkinson that not all content on Hulu would be behind a pay wall.

Here's hoping your favorite shows stay free!



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.