Telling A Story — With 2,500 Corporate Logos : Blog Of The Nation Logorama uses corporate logos and mascots to tell a 17-minute story.
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Telling A Story — With 2,500 Corporate Logos

This weekend, I saw the Oscar-nominated animated short films. (It has become an annual tradition.)

Most of them were funny and light-hearted, including a new "Wallace & Gromit" episode, which was a real crowd-pleaser.

I had my favorites, of course. Among them, Granny O'Grimm's Sleeping Beauty, which was written and voiced by Kathleen O'Rourke:

The last film, called Logorama, was prefaced by a warning that it contained language and violence that could be considered objectionable. At E Street Cinema, in Washington, the audience perked up.

The French filmmakers, members of a graphic design company called H5, tell their 17-minute story with more than 2,500 logos. Entirely.

Every character is a logo — the AIM dude, the Pringles guy and the Michelin Man, among others. The landscape is plastered with, and comprised completely of, corporate branding.

Here's a preview of the film:

I left the film amazed, wondering how they got away with it. How could they use those images? Did they get permission from each company?

Gary Thompson, of the Philadelphia Daily News, noted that "the action is built around a standard chase scene, but the real action may be legal."

"French animators reportedly sought no corporate approvals for their use of logos, so now's your chance to see what they've wrought before the lawyers step in."

In an email, one of the film's publicists told me that "to date there have been no direct complaints from brands."

"On the contrary, some people expressed disappointment that their logo wasn't in the film," he said. "[The filmmakers] also received a few thank you letters."