NPR logo July 5th Show

July 5th Show

Paco Underhill explains why women are becoming a "major social, cultural, and economic force."

In our second hour, retail guru Paco Underhill talks about his book, What Women Want: The Global Marketplace Turns Female Friendly, and explains why no business can afford to ignore the power of women. iStockphoto.com hide caption

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Should We Save Oiled Birds?
Since the oil started gushing in the Gulf of Mexico, we've seen television commercials and news photos of wildlife experts carefully cleaning birds dripping with oil.  It can cost thousands of dollars to capture, clean and rehabilitate an oiled bird.  And some experts argue it does very little good: the vast majority of cleaned birds die despite the effort. In a set of dueling op-eds in The San Francisco Chronicle, Brian Sharp of Ecological Perspectives and Michael Ziccardi of the Wildlife Health Center at UC Davis debate whether or not it's worth the effort to clean oiled birds. Both join Neal Conan. And, NPR's Jon Hamilton gives the latest news on the containment and clean-up efforts the the Gulf.

Walter Mosley: "I Am America."

On the Opinion Page today, novelist Walter Mosley describes what it means to him to be an American.  He writes: "I'm an American from the soles of my feet to the hair that once adorned my head.  In the mix are African, Jewish, Asian ancestors; French-speakers, Latinos on the street." As we observe the Fourth of July holiday, Mosley talks about his commentary, "10,000 years of history run in my veins."

What Women Want
Women are wealthier, more powerful and more independent than ever. And when it comes to where to spend their money, they know what they want. Retail guru Paco Underhill explains that smart businesses are adapting to accommodate women — a group that makes up more than half of their customers, in many cases. Those who don't change, he argues, are simply running a lousy business. Cars, appliances, homes, hotels, restaurants, banks, homes, clothing (even shower curtains) all focus on what women want.  Underhill talks about his latest book, What Women Want: The Global Marketplace Turns Female Friendly.

The Anonymous Online Commenter
Anonymous comments on many websites often deteriorate into rants, attacks or a virtual free-for-all. Moderators of these sites struggle to balance an open dialogue with rules that promote a civil discussion. Boston Globe writer Neil Swidey decided to find out who some of these anonymous posters are and what drives them. He tracked down several anonymous posters from the Boston Globe's website, and talks about his article, "Inside the Mind of the Anonymous Online Poster."

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