NPR logo Girl Scouts Get A New Look

Girl Scouts Get A New Look

The new logo more faithfully reproduces the trefoil shape. Media Bistro hide caption

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The Girl Scouts logo, imprinted on a gazillion trefoil cookies, is iconic. It's also more than 30 years old, so as part of a major new national brand initiative, the three stacked (umm, like cards in a deck, not, you know, like grown up women) ladies got a new look — nosejobs, upturned mouths, and bangs. I think the bangs look a little dopey, but they do make the old, side-parted hairdo look dated, in comparison.  And I love the new green. See a history of Girl Scout logos here, as well as all the associated materials created by design firm OCD.

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