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Nice Trick: 'Harry Potter' Has Kept Hold Of His Audience

"Harry Potter" (actor Daniel Radcliffe) at the Nov. 15 premiere of "Deathly Hallows" in New York.

Our Harry: Actor Daniel Radcliffe at the Nov. 15 premiere in New York. Stephen Lovekin/Getty Images hide caption

itoggle caption Stephen Lovekin/Getty Images

There's an interesting factoid or two in The Wall Street Journal's story this morning about the big box office take for Harry Potter and the Deathly Hallows: Part 1, which opened this weekend and sold $125.1 million worth of tickets in the U.S. alone, a Potter franchise record.

The Journal says that according to Warner Bros., when the first Potter movie came out in 2001, "roughly 10 percent of the ... audience was 18-34 year olds." This past weekend, "that age group composed 25% of the audience for Deathly Hallows."

So, author J.K. Rowling's stories — which have tracked the progress of Harry and his wizardly friends from childhood to young adults — have managed to keep many of their fans enchanted as they aged as well.



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