Economy

IPad, IPhone Users: How You Read Has Changed

I think we all know that technology has changed when and where we read. The people at Read It Later, an application that lets you save pieces for later reading, found an interesting way to measure how mobile technology is changing yet again the habits that computers forced on us.

First they looked at when people are hit with reading material. Not surprinsingly they found that people are bombarded with content at "every waking hour." Then they looked at when people with computers do their reading. Unsurprisingly, most do their reading during work hours.

The chart for iPhone users reading habits is interesting:

The reading habits of iPhone users. i

The reading habits of iPhone users. Read It Later hide caption

itoggle caption Read It Later
The reading habits of iPhone users.

The reading habits of iPhone users.

Read It Later

It tells you people reading on mobile phones are reading at four key times:

  • 6am - Early morning, breakfast
  • 9am - The morning commute, start of the work day
  • 5pm – 6pm - End of the work day and the commute home
  • 8pm – 10pm – Couch time, prime time, bed time

But then, they looked at iPad users and found that they read during comfort times. The iPad, the analysis says, moves reading to where it used to be when we read magazines, books and newspapers. That is to our private time and to our comfort places. Here's the comparative graph:

When iPad users read compared to those who don't own a tablet. i

When iPad users read compared to those who don't own a tablet. Read It Later hide caption

itoggle caption Read It Later
When iPad users read compared to those who don't own a tablet.

When iPad users read compared to those who don't own a tablet.

Read It Later

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