A report by Bloomberg says The New York Times will cost less than $20 per month for full Web access when the site goes to a pay model. The switch is expected to happen at some point during the first quarter of the year. Bloomberg goes on to say:
Subscribers to The New York Times' print version will get full access to the online service with no extra charges, the person familiar with the matter said. A regular subscription to the print version, excluding any promotions or campaigns, is $11.70 a week, according to the company's website. That equals to about $50 a month.
Eileen Murphy, a spokeswoman for the company, declined to comment.
Getting people to pay for digital content has bedeviled publishers for years. Is this the turning point when high-quality content will win a paying audience on the Web?