The Disney Company has agreed to drop its application to trademark the name SEAL Team 6. The Los Angeles Times says two days after the U.S. Navy Seal Team 6 killed Osama bin Laden, Disney requested the trademark application.
The Times says 'faced with a public relations firestorm', Disney withdrew its application to use the SEAL Team 6 moniker on 'games, snow globes and TV shows'.
AP says the Disney Company's ABC subsidiary intended to develop a TV show based on the military units, similar to the popular NCIS and JAG shows, which are also Navy units. A Navy spokeswoman says the Navy owned rights to the SEAL trademark but has filed new applications for 'Navy SEALs" and "SEAL Team".
Even Jon Stewart recently opened a show making fun of the Disney move, saying he couldn't wait for the Disney Happy Meal.