With a blog post from U2's Bono, the ONE campaign today released an ad called The F Word: Famine is the Real Obscenity.
As you can see, the message is pretty simple.
"I've been known to drop the occasional expletive, but the most offensive F word to me is not the one that goes f***," Bono writes. "It's F***** — the famine happening in Somalia."
He and a bipartisan cast — including Jenna and Barbara Bush (daughters of President George W. Bush), former Arkansas Gov. Mike Huckabee (a Republican), actor George Clooney and New York City Mayor Michael Bloomberg (I) — use their "F-word" to spotlight the famine that has killed 30,000 children in three months. Huckabee even appears to utter a bleeped-out expletive F-word to make his point.
They're urging viewers to sign an online petition to world leaders, asking them to do more to stop the crisis.
ONE says the ad "will launch across leading digital platforms and broadcast networks, including AOL, MTV, Huffington Post, Facebook, Discovery, SpikeTV and YouTube. In addition to the U.S. spots, localized versions are debuting in the U.K., France and Germany."