In a bid to encourage its members to become organ donors, Facebook just announced that "starting today, you can add that you're an organ donor to your timeline, and share your story about when, where or why you decided to become a donor."
Also, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg write, "if you're not already registered with your state or national registry and want to be, you'll find a link to the official donor registry there as well."
They add that:
"Today, more than 114,000 people in the United States, and millions more around the globe, are waiting for the heart, kidney or liver transplant that will save their lives. Many of those people – an average of 18 people per day – will die waiting, because there simply aren't enough organ donors to meet the need. Medical experts believe that broader awareness about organ donation could go a long way toward solving this crisis. And we believe that by simply telling people that you're an organ donor, the power of sharing and connection can play an important role."
There's a new video explaining how to do it.
(H/T to The New York Times.)