All Things Considered today catches up on the story of the catchy rap produced by kids in Minneapolis. Putting the tune together (with professional help) was part of the ongoing Beats and Rhymes after-school and summer program at the city's North Community YMCA.
The program, the Y's Alicia Johnson tells NPR, gives kids a chance to "use music as a vehicle for self-expression and creative expression." On Hot Cheetos and eight albums that Beats and Rhymes has produced since 2006, the kids have rapped and rhymed about bullying, violence and drugs (all "anti" messages, of course).
"These young people are amazing," Johnson says. "Snacks just happened to catch the attention of the world. [But] they talk about very relevant issuse to the youth of today."
Our friend Jacob Ganz of NPR music points us to a piece by Rembert Browne of Grantland. Besides declaring this the "the jam we've been searching for all summer," Browne also did quite a bit of leg work to track down who these kids were.