The app was apparently first rated as approved for children as young as 4 — children even younger than the 20 who were killed at Sandy Hook Elementary School. But now the rating is "12+" because of "frequent/intense realistic violence."
Some things about the game have led us to make calls to its developer (MEDL Mobile) and the NRA. So far, we haven't heard back. Neither have the many other organizations who have reached out to them, as far as we can tell.
We're wondering, first of all, just what connection the NRA has to the app or what input it had on the development.
MEDL Mobile's "details" page on the game says it is an "Official NRA Licensed Product." But the "NRA" logo on the app isn't like those on other National Rifle Association official apps — one for NRA news and another that an NRA "gun guide."
The reviews for the app aren't too flattering. CNET.com, for example, says it has "frankly quite awful controls." You'd think the NRA would be more choosy before lending its name to an app that claims to offer "the most authentic experience possible."