For example, it charged customers to remove all their data from its servers, but the hack revealed the information was still on company servers.
Yesterday, Gizmodo reported that for all intents and purposes the men on the site were never likely to interact with the women they were looking to have affairs with.
Gizmodo found that 20.2 million men checked messages on the site but only 1,492 women did. What's more, many of the 5.5 million female profiles on the site were fake and about 10,000 of them were likely created by someone using ashleymadison.com email addresses. The implication? That the company's own employees were creating fake profiles that identified as female.
When they released the data, the hackers had taken issue with what they alleged was a company ripping off its customers.
In its statement today, Avid Life media said a criminal investigation into the hacking was ongoing.
"We are actively cooperating with international law enforcement in an effort to bring those responsible for the theft of proprietary member and business information to justice," the company said.