The Message Makers: Inside PR And Advertising
Though lobbyists target Capitol Hill, often those in public relations work on issues ahead of them, conditioning the legislative landscape.
Public relations is known as the business of promoting a product or a personality. But — in Washington D.C., at least — PR pros can be just as strategic in creating buzz for better behavior — or for policy change. Political advocacy, it turns out, is like any other PR: You try and get your message across any way you can.
April 21, 2011 When an oil rig exploded in the Gulf of Mexico last April, BP was woefully underprepared to handle its public relations response. It failed to communicate the three key messages the public needed to hear — that BP was accountable for the disaster, was deeply concerned about the harm it caused and had a plan for what to do next.