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Though lobbyists target Capitol Hill, often those in public relations work on issues ahead of them, conditioning the legislative landscape.
Brendan Smialowski/Getty Images
May 19, 2011 Public relations is known as the business of promoting a product or a personality. But — in Washington D.C., at least — PR pros can be just as strategic in creating buzz for better behavior — or for policy change. Political advocacy, it turns out, is like any other PR: You try and get your message across any way you can.
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A branding firm came up with the name Swiffer by playing with words like "clean," "wipe" and "sweep." It's now one of Procter & Gamble's biggest sellers.
Procter & Gamble
May 13, 2011 The first "public relations" that a product has is its name, so it has to be good. Because a product's name can have an impact on sales, there are many do's and don'ts for coming up with one. Marketing experts reveal the tricks of the trade.
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Wal-Mart's ad campaign in Mandarin emphasizes family as an important theme. In this moment from one of the ads, mother and daughter talk about the value Wal-Mart adds to their household.
May 5, 2011 To better target non-English speaking communities nationwide, corporate giants like McDonald's and Wal-Mart are creating ads in different languages, including Mandarin, Korean and Vietnamese. As companies build these ad campaigns, they're learning what memes and mediums best appeal to different cultures.
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Howard Bragman has worked as a publicist for more than 30 years. He is the author of Where's My Fifteen Minutes?
Robert Mora/Getty Images
April 28, 2011 Growing up gay in the Midwest, Howard Bragman knew he didn't fit in. But today he's made a name for himself as the go-to publicist for celebrities coming out of the closet — they call him the "gay guru."
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In May 2010, then-BP CEO Tony Hayward gave a news conference at Fourchon Beach in Port Fourchon, La.
April 21, 2011 When an oil rig exploded in the Gulf of Mexico last April, BP was woefully underprepared to handle its public relations response. It failed to communicate the three key messages the public needed to hear — that BP was accountable for the disaster, was deeply concerned about the harm it caused and had a plan for what to do next.
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