The Message Makers: Inside PR And Advertising From an examination of BP's public relations missteps in the Gulf oil disaster to a profile of Hollywood's go-to publicist for celebrities coming out of the closet, an NPR series looks behind the scenes in the world of PR.

Though lobbyists target Capitol Hill, often those in public relations work on issues ahead of them, conditioning the legislative landscape. Brendan Smialowski/Getty Images hide caption

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Brendan Smialowski/Getty Images

Under The Radar, PR's Political Savvy

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A branding firm came up with the name Swiffer by playing with words like "clean," "wipe" and "sweep." It's now one of Procter & Gamble's biggest sellers. Procter & Gamble hide caption

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Procter & Gamble

With Billions At Stake, Firms Play Name That Mop

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Wal-Mart's ad campaign in Mandarin emphasizes family as an important theme. In this moment from one of the ads, mother and daughter talk about the value Wal-Mart adds to their household. Wal-Mart hide caption

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Wal-Mart

Corporate America Takes On Multilingual PR

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Howard Bragman has worked as a publicist for more than 30 years. He is the author of Where's My Fifteen Minutes? Robert Mora/Getty Images hide caption

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Robert Mora/Getty Images

PR's 'Gay Guru' Helps Celebrities Come Out

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In May 2010, then-BP CEO Tony Hayward gave a news conference at Fourchon Beach in Port Fourchon, La. Patrick Semansky/AP hide caption

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Patrick Semansky/AP

BP: A Textbook Example Of How Not To Handle PR

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