The Evolution Of A Startup

NPR follows Bluebox Now, a tech startup in Seattle, as the founders take big risks for the product they believe in, from raising funds to garnering customers to — they hope — making a profit.

Meet The
Co-Founders

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Naresh Dhiman

Chief Executive Officer

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Chad Reed

Chief Marketing Officer

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Craig Guenther-Lee

Vice President of Consumer Experience

Setbacks And Surprises Part Of The Deal For A Startup()  

Bluebox Now CEO Naresh Dhiman attends a TechStars retreat with other startup founders at a cabin outside Seattle. His wife is considering getting a job so he can continue to focus on the company.

December 6, 2011 The roller-coaster ride for one Seattle startup continues. One co-founder has left, the company may have to change its name, and the entrepreneurs have raised far less money than they had hoped. Despite all that, the team isn't giving up.

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