The Evolution Of A Startup
NPR follows Bluebox Now, a tech startup in Seattle, as the founders take big risks for the product they believe in, from raising funds to garnering customers to — they hope — making a profit.
Craig Guenther-Lee (from left), Chad Reed and Naresh Dhiman co-founded Bluebox Now, a startup that links business' data about customers with information they posted online.
Like entrepreneurs everywhere, the trio who founded Bluebox Now dream of making it big. But first they have to learn some lessons. As they're getting off the ground, a cycle of mentorship feedback and retooling drives their growth, though that may mean falling behind schedule.