The News Tip On Weekend Edition Sunday

The News Tip watches what's happening in the media world and takes a close look at how the media works, all in the midst of rapidly changing times. NPR Media Correspondent David Folkenflik and Weekend Edition Sunday's Audie Cornish host the conversation — and want you to join the discussion, too.

The News Tip: Takeaways From 2011()  

Tokyo Electric Power Co. officials and Japanese journalists look at the crippled Fukushima Dai-ichi plant in November. International media swarmed to cover the problems at the plant, but coverage died down before interest did.

December 25, 2011 2011 was a year of intense and compelling news stories: from the Arab Spring, to the nuclear disaster in Japan and the killing of Osama bin Laden. This year, media consumers did not shirk from the magnitude of the events. Instead, they embraced them.

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The News Tip: Beyond A Strong Brand()  

Keith Olbermann left MSNBC's Countdown with Keith Olbermann last January.

November 27, 2011 As more journalists are building up their personal brands, NPR's David Folkenflik cautions that the brand is only part of the equation. While having a star journalist can help a media organization, it can also create tension.

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The News Tip: Saying It's Over Doesn't Make It So()  

Republican presidential candidate Herman Cain addresses the media on Tuesday in Arizona. Cain said he would not drop his bid for the Republicans' presidential nomination in the face of decade-old allegations of inappropriate sexual behavior.

November 13, 2011 Two weeks ago, Republican presidential candidate Herman Cain found himself fending off reports of sexual harassment published in the Washington political newspaper, Politico. He said there was "nothing else there to dig up." That was, predictably, not the end of the story.

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The News Tip: Don't Listen To Naysayers()  

The New York Times' move to install a pay wall in March was seen as risky, but the paper's profits and its digital subscribers are up, according to third-quarter profit reports.

October 30, 2011 The New York Times' pay wall was seen as a risky move at the time, but the Gray Lady's third-quarter profit reports are in, and the results are better than expected. The paper's profits are up, and the Times has seen a boost in digital subscribers.

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The News Tip: Hold On To Your Credibility()  

The News Corp. headquarters in New York City. The top executive of News Corp.'s Wall Street Journal Europe has resigned over accusations that the paper was involved in a scheme to inflate its circulation numbers.

October 16, 2011 As a news organization, it's tough to restore credibility after it's been badly damaged. Giving News Corp. the benefit of the doubt when it comes to the most recent allegations of wrongdoing has become tougher, considering its summer-long scandal.

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The News Tip: Don't Ask Them If They're Running()  

New Jersey Gov. Chris Christie delivers remarks during the Perspectives on Leadership Forum in California on Sept. 27. Christie has been in the spotlight recently as a possible presidential candidate.

October 2, 2011 Political figures choreograph their presidential campaigns well in advance. If they're running, they'll let you know. Asking might only distract from more substantive policy issues.

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The News Tip: Don't Get Distracted In Debates()  

Republican presidential candidates debate in California on Sept. 7. NBC's Brian Williams says a moderator's persistence can reveal which questions candidates want to avoid.

September 18, 2011 Presidential debates can be full of theatrics. It's up to the moderator to keep the debate on track and to get their questions answered.

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