Millennials and The Changing Car Culture
Audi's night vision assistant, an example of how car companies are making cars that are part of drivers' digital lives.
Automakers have set up shop in Silicon Valley to tap into the digital world as a way to lure younger drivers. They're looking outside the industry to learn how to make cars an extension of all the services millennials already love.
August 9, 2013 When you're a teenager, there are many things you desperately want to find: friends, fun, a future, freedom. In American Graffiti, the iconic movie about teenagers set in 1962, the kids find all of that just by getting in their cars. But today, teens say they don't see cars the same way.