Wisconsin's Traevon Jackson at practice for the 2014 NCAA men's college basketball tournament. Commentator Frank Deford says that, despite NCAA claims to the contrary, most college players are not typical students — "their job is to play a sport." Jae C. Hong/AP hide caption

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Deford: NCAA Says Amateurism Is Alive And Well, But The Jig Is Up

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Remodeling the National Stadium Mane Garrincha in Brasilia, Brazil, for the FIFA World Cup cost the Brazilian government $900 million. Eraldo Peres/AP hide caption

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Deford: How To Host A Sports Extravaganza That Won't Break The Bank

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In a recent Pew Reseach Center poll, 61 percent of Brazilians said hosting the World Cup, which begins Wednesday in Sao Paulo, is bad for the country, because it has diverted money from public services. Nelson Almeida /AFP/Getty Images hide caption

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Go Ahead, Host A Giant Sports Spectacular. But It Will Cost You

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Even if California Chrome wins Saturday's Belmont Stakes, most Americans are too disconnected from horses to flock to the race track, says commentator Frank Deford. Al Bello/Getty Images hide caption

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Will A Triple Crown Win Save Horse Racing? Don't Bet On It

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Referee Mendy Rudolph officiates a Knicks-Pistons game in 1971. Refs often say it's best to go unnoticed, but an official who "makes a call with vigor and elan is really a beautiful part of the game," says Frank Deford. AP hide caption

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Don't Overlook The Unsung Umpire; Referees Can Be Pretty, Too

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Some critics have hedged their appraisals of Oklahoma City Thunder's Kevin Durant solely because his team hasn't won a title, says commentator Frank Deford. Eric Gay/AP hide caption

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Don't Judge Exceptional Players By The Company They Keep

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International Olympic Committee President Thomas Bach and Comcast Corp. chairman Brian Roberts signed an agreement this month that secures U.S. broadcast rights for NBC Universal through 2032. Arnaud Meylan/AP hide caption

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The Olympics: A Modern Day World's Fair (And Money Magnet)

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Fans outside Radio City Music Hall show support for their teams during the first round of the 2013 NFL Draft on April 25, 2013, in New York. Al Bello/Getty Images hide caption

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Draft Season: All-American, Twisted And Downright Infectious

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Los Angeles Clippers owner Donald Sterling at a game against the San Antonio Spurs on Nov. 7, 2012, in Los Angeles. Mark J. Terrill/AP hide caption

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Bad Behavior From A Sports Franchise Owner? That's Not New

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Back in the day, people used to ask Frank Deford who he thought was the greatest boxer. Nowadays, nobody even asks about boxing. Getty Images hide caption

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Sports Reporting: The Way It Was ... And Is

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Frank Deford says there'll never be another Tiger Woods of any sport. Karim Sahib/AFP/Getty Images hide caption

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Despite Everything, Tiger Will Always Be No. 1

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Paycheck Players: Love of the game may no longer be enough motivation for college athletes. iStockphoto hide caption

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Deford: Paying College Athletes Would Level The Playing Field

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Phil Jackson recently signed on as the new president of the New York Knicks. Mark Lennihan/AP hide caption

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The Mystery And History Of Sport's Front Office

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