A customer receives a slice of pizza from the prepared food section of the new Whole Foods Market Inc. store in downtown Los Angeles. Prepared foods sold at supermarkets, big-box and convenience stores are a bigger and bigger portion of those companies' profits.
Patrick T. Fallon/Bloomberg via Getty Images
Project Nourished's virtual eating gizmos. From left: An atomizer that releases the scents of a food; a virtual reality headset; a a device that mimics the chewing sounds transmitted from a diner's mouth to their ear drums; a cocktail glass with built-in sensors; a utensil that picks up on the diner's movements and integrates them into the virtual reality experience; and a 3-D printed food cube.
Courtesy of Project Nourished