A Super Win for the Pittsburgh Steelers
February 3, 2006 After a 40-year wait, football fans finally have a Super Bowl bearing a Roman numeral befitting the game: XL. Two weeks of extra-large hype end with Sunday's contest between the Pittsburgh Steelers and the Seattle Seahawks at Ford Field in Detroit.
February 3, 2006 Some 130 million people are expected to watch Super Bowl XL on Sunday. As always, advertisers are paying big bucks to grab viewers' attention — and some have resorted to making their spots as strange or unpredictable as possible, says author Warren Berger in his book, Advertising Today.
February 3, 2006 Until about 25 years, the single most watched TV program might have been the Super Bowl — but it also might have been a drama. No more. Dhavan Shah of the University of Wisconsin, Madison discusses the significance of the Super Bowl as one of few remaining "collective experiences" in America.