Customers talk with Apple employees, in blue, inside a San Francisco Apple store on Friday, the first day of the launch of the new iPad. Paul Sakuma/AP hide caption

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For real: Fisher-Price's Laugh & Learn Baby iCan Play Case protects an iPhone while baby plays with apps.

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Apple marketing executive Phil Schiller describes the new iPhone 4S's camera, which includes 1080p HD video, at Apple headquarters in Cupertino, Calif.

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itoggle caption Paul Sakuma/AP