Big Data may not be much to look at, but it can be powerful stuff. For instance, this is what the new National Security Agency (NSA) data center in Bluffdale, Utah, looks like. George Frey/Getty Images hide caption itoggle caption George Frey/Getty Images 13.7: Cosmos And Culture A Brave New World: Big Data's Big Dangers June 11, 2013 Big Data raises concerns about more than just privacy. The debate opening up before us is an essential one for a culture dominated by science and technology. Who determines if a technology is adopted? Who determines when and how it will be deployed? Who owns our data? What are our rights in this new world?