President Obama and first lady Michelle Obama, shown here in September, will deliver keynote addresses at the SXSW Interactive and Music festivals, respectively. Mandel Ngan/AFP/Getty Images hide caption

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SXSW Pressured After Pulling Sessions On Gaming Culture

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DAR-1 is one of the many social robots with facial recognition abilities on display for the robot petting zoo at the South by Southwest interactive festival. Jack Plunkett/AP hide caption

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SXSW Debuts Robot Petting Zoo For A Personal Peek Into The Future

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Bystanders rush to help those who were struck by a vehicle early Thursday on Red River Street in Austin, which was crowded with people headed to South by Southwest events. Jay Janner/Austin American-Statesman/MCT/Landov hide caption

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Bystanders rushed to help those who were struck by a vehicle early Thursday on Red River Street in Austin, which was crowded with people headed to South by Southwest events. Jay Janner/Austin American-Statesman/MCT/Landov hide caption

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A set of littleBits comes with more than 40 different types of electronic pieces that connect with magnets. NPR hide caption

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SXSW: Software, Apps Still Rule But A Hardware Resurgence Is On

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Screenshot from Apple's "Photos Every Day" iPhone 5 ad picturing a scene from the Yeah Yeah Yeahs performing at NPR Music's SXSW 2013 Stubbs Showcase. Screenshot via apple.com hide caption

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