An image shows the new Digg Reader, built as an option to replace Google Reader. The RSS subscription service will be discontinued on July 1, Google says. Digg hide caption toggle caption Digg The Two-Way Google Reader Replacement Race: Feedly And Digg Reader Make Waves June 25, 2013 Days before Google pulls the plug on its Reader RSS feed service, reality is sinking in for longtime users. And the market for free or low-cost replacements is growing, as Digg says its new reader is now ready. Other companies report a burst of new customers.