Angela Ahrendts is leaving her post as CEO of Burberry to head the online and retail division at Apple. She will become the first woman in the tech company's senior executive ranks. Mark Lennihan/AP hide caption

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Apple says it has sold 9 million iPhone 5s and 5c models since their launch on Friday. Here, staff members at an Apple retail store in Beijing cheer a customer after he bought a new iPhone. Andy Wong/AP hide caption

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A woman looks at her phone in front of the Apple store in Shanghai. Apple unveiled a cheaper version of the iPhone on Tuesday. Aly Song/Reuters /Landov hide caption

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Craig Federighi, senior vice president of software engineering at Apple, discusses features of the new iOS 7 during the keynote address of the Apple Worldwide Developers Conference on June 10 in San Francisco. Eric Risberg/AP hide caption

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Beyond The Shadows: Apple's iOS 7 Is All About The Screen

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