In 1972, NPR invited listeners to write ads for stuff money can't buy. We're doing it again this year. But first, to jog your thinking, here are a few examples of the more, well, unique ads back then, including one sung by a toddler about firetrucks. Chelsea Beck/NPR hide caption

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Big Nothings

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The original recipe, which Susan still has on hand. Susan Stamberg/NPR hide caption

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Behold: Susan Stamberg's Special Recipe For Caviar Pie

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Cumulus Clouds

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In 1972, NPR invited listeners to write ads for things that brighten everyday life, like clouds and taking a walk. It was so nice, we're doing it twice: Submit your best ad and it might get produced. Chelsea Beck/NPR hide caption

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Ads For Nicer Living: Make Your Pitch For What Makes Life Better

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Today, Susan Stamberg is a special correspondent for NPR. Doby Photography/NPR hide caption

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The Inauspicious Start To Susan Stamberg's Broadcasting Career

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