"We just thought we were telling this endearing story women could relate to," says HelloFlo founder Naama Bloom. Courtesy of HelloFlo hide caption

itoggle caption Courtesy of HelloFlo

Drinks columnist David Wondrich is seen on Esquire's new Talk to Esquire app, which allows users to interact with several of the magazine's columnists through voice recognition. Screengrab via YouTube hide caption

itoggle caption Screengrab via YouTube

The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning. Volkswagen via Youtube hide caption

itoggle caption Volkswagen via Youtube